School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Looking into the future, Brad and Scully discuss the 'Martec Revolution' and the implications and challenges that schools will face adapting to rapid technological changes. They provide an action plan for school Heads to implement to ensure their schools are embracing change, aligning technology with their overall strategies and adapting to the dynamic marketing environment. To conclude, they discuss the role of the school Head in all of this and how to balance expectations and practices within your team.

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