I saw the movie A Star is Born, which stars Lady Gaga and all I can say is, "Wow." Not only is she an amazing singer, but she is also an amazing actress. One thing you may not know about her though is she is also world-class at customer loyalty, which is the topic of this episode. Our guest is Jackie Huba. She has published three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Another one of Jackie's books is Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce. Jackie is a master at drawing profound insights from unexpected places and an expert in participatory marketing and cultivating word of mouth. She even coined the term customer evangelism. She is a sought-after keynote speaker and works with companies like Whirlpool, Dell and Kraft. I got to know Jackie well-over a decade ago back when we were both speaking for the American Marketing Association. She was also on the MarketingProfs Telesummit on Buzz Marketing that I have put together way back in 2006. I'm beyond excited to have her on the show. Get ready to dive deep into customer loyalty and help turn your customers into fanatics just like Lady Gaga does.