The Startup CPG Podcast

#161 - Emerging CPG Valuations: Ryan Williams, FABID


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In this episode of Startup CPG Podcast, Daniel Scharff sits down with Ryan Williams, founder of FABID (Food and Beverage Investment Database) and former CFO at RISE Brewing Co., to explore the evolving landscape of fundraising and valuations in the Consumer Packaged Goods (CPG) sector. With his extensive background in finance and investment banking, Ryan offers a deep dive into the shifting valuation trends, the tightening venture capital environment, and the growing prominence of family offices and angel investors.


They also highlight successful brand strategies, recent notable raises, and essential fundraising advice for entrepreneurs. Ryan wraps up with crucial fundraising advice, emphasizing the importance of grabbing investor attention, being selective with comparable companies, and maintaining financial clarity in pitches.


Tune in now!


Listen in as they share about:

  • Valuation Multiples for Early Brands
  • Current Funding Landscape
  • Recent Notable Raises
  • Successful Brand Strategies
  • Fundraising Advice


Episode Links:

FABID Website

 RISE Brewing Co. Website

Ryan WilliamsLinkedIn


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

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  • Questions or comments about the episode? Email Daniel at [email protected]

Episode music by Super Fantastics

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