"Success takes care of itself when you take care of yourself. Your best moments always come from a clear heart and an unburdened mind." - Jim MurphyJim Murphy: #1 NY Times Best Selling Author - How Inner Excellence Creates Champions 🏆

In this powerful episode, Joe Ciccarone sits down with Jim Murphy, author of the viral sensation "Inner Excellence" that was famously read by Eagles wide receiver AJ Brown on the sidelines during a game. Jim shares his remarkable journey from minor league baseball player to mental skills coach for elite athletes, and how his book rocketed from Amazon ranking #532,000 to #1 overnight.

Episode Highlights:

00:05 - Introduction to Jim Murphy and his background in mental skills coaching 🧠

03:12 - The viral moment when AJ Brown was spotted reading "Inner Excellence" on the NFL sidelines 📱

06:45 - Jim's personal journey: from financial struggles to overnight success 💰

09:30 - Understanding "Inner Excellence" philosophy and the concept that "every beginning has an end and every ending has a new beginning" 🔄

12:15 - Jim discusses how losing his baseball vision led to a greater vision for his life 👁️

15:40 - The core philosophy: "What's essential is invisible to the eye" and focusing on what truly matters ❤️

18:22 - How to be "unoffendable and unirritatable" in a world full of criticism 🛡️

21:10 - The importance of understanding that "your opponent is not your enemy, but your partner in the dance" 🤝

23:45 - Freedom to choose your thoughts - breaking negative thought patterns 💭

26:30 - The PALMS acronym for ego: Possessions, Achievements, Looks, Money, and Status 🌴

28:15 - "We do not climb mountains to get to the top. We climb them to see who we can become" 🏔️

31:40 - Jim's personal practices for clearing his mind and recharging (including cold plunging!) ❄️

34:10 - The one lesson Jim hopes listeners take away: slow down and ask God how you can grow 🙏

36:25 - Fun closing questions: dream day with the Obamas and tattoo quote "Selfless is Fearless" ✨

About Jim Murphy:

Jim Murphy is a #1 NY Times Best Selling author and mental skills coach who works with professional athletes and high-performers. His book "Inner Excellence" focuses on training the mind for extraordinary performance and the best possible life. After Eagles wide receiver AJ Brown was seen reading the book on the sidelines during a January 2025 game, the book skyrocketed from selling 2-3 copies a day to over 100,000 copies in a week, achieving the coveted #1 spot on the New York Times bestseller list.

Connect with Jim Murphy:

• Instagram: @InnerExcellenceJimMurphy
• Twitter: @InnerExcellence
• Website: innerexcellence.com
• Book: Inner Excelence

Key Quotes:

• "What's essential is invisible to the eye."
• "Be unoffendable and unirritatable."
• "Your opponent is not your enemy, but your partner in the dance."
• "The greatest freedom we have is the freedom to choose our own thoughts."
• "We do not climb mountains to get to the top. We climb them to see who we can become."
• "Selfless is fearless."

Hashtags:

#InnerExcellence #JimMurphy #MentalSkills #MindsetTraining #SportsPerformance #HighPerformance #AJBrown #PhiladelphiaEagles #NYTimesBestseller #MentalCoaching #PersonalDevelopment #SuccessMindset #Resilience #PerformanceCoach #JoeCiccarone #BuiltNotBorn #Podcast #FlyEaglesFly #GoBirds #MindsetMatters #AJBrown #Eagles #SuperBowlLIX #SBLIX #FYP #Philly #Ojomo #Reading #Books #NYTimes

© 2025 Joe Ciccarone - Built Not Born Podcast (All Rights Reserved)