In SEO, the Google Algorithm is king. If your site winds up on the wrong end of a Google Algorithm update, watch out. You could see your rankings, traffic and revenue plummet. You may have been hit with a Google penalty. Like me, my guest on this episode number 162 has spent years studying Google's updates and helping her clients stay on Google's good side. Marie Haynes is a Search Marketing Consultant and expert on Google penalties. She has written extensively on Google's site quality guidelines and major Google updates like Panda, Penguin and Medic. She also runs a searchable database of bad links on her website. While Google updates are unpredictable, there are plenty of things you can do to minimize your risk of being affected by an update. Stay tuned as we reveal tips and best practice techniques for avoiding the wrath of Google.