Part One.

Robert MacPhee once parked cars—now he helps people find their parking spot in life. As a former right-hand to Chicken Soup for the Soul’s Jack Canfield and the author of Living a Values-Based Life, he’s all about helping people shift gears toward purpose.

In this episode, we tackle life’s tricky intersections: Why do we struggle to define what we value? How does aligning your actions with your values make life smoother? And what’s with Robert’s strong opinions on clarity? Tune in for some deep insights, a few laughs, and maybe even a tune-up for your own life’s GPS.

Key Highlights of Our Interviews:

A Masterclass with Jack Canfield

“I was fortunate to work closely with Jack Canfield, the co-creator of Chicken Soup for the Soul. Over nearly a decade, I learned invaluable lessons about personal development and training, which inspired me to branch out and develop my own concept—Excellent Decisions.”

Living a Values-Based Life

“My current focus, and the heart of my book, Living a Values-Based Life, is helping people clarify their most important values. Once they’re clear on those, they can create a life—and in many cases, a business—that truly aligns with what matters most to them.”

What Are Values, Really?

“At its core, values are what’s most important to us. They define how we want to show up in the world and guide the ways we choose to be. When we are clear about our values, they become a compass, fundamentally shifting how we navigate life and work."

Why Are Values So Hard to Define?

“Most people struggle to articulate their values simply because no one teaches them how. Schools don’t prioritize it, and while parents might model certain values, they often don’t have the tools to guide their children through truly understanding and clarifying their highest values. It’s not intuitive, and it’s certainly not a one-hour workshop—it’s a journey.”

Values Are More Than Ideals; They’re Tools

“Without clearly defined values, navigating life is like walking blindfolded. You may move forward, but without a compass, you risk heading in the wrong direction. Society constantly pushes external markers like money, cars, or houses as measures of success. But aligning goals with deeply personal values, like strengthening family relationships or contributing to a cause, brings fulfillment and focus.”

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Host: Vince Chan | Guest: Robert MacPhee

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--Chief Change Officer--
Change Ambitiously. Outgrow Yourself.

Open a World of Expansive Human Intelligence
for Transformation Gurus, Black Sheep,
Unsung Visionaries & Bold Hearts.

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20 Million+ All-Time Downloads.
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