Today Natalie Sisson and I walk step by step through her latest product launch.  This episode is brought to you by Godaddy and my pal Nick Unsworth.

There's a reason she's been featured in countless publications, and why her book is a bestseller on Amazon, Natalie walks her talk. She never teaches anything she hasn't done herself, still a rarity in the online marketing world and one of the things I admire most about her.

Join us for episode 162 as we talk launches: from conception to strategy to execution. We talk about tons more, but you'll have to tune in.  Join us for this decidedly non-flirtatious episode of The Solopreneur Hour. (You'll get that if you listen to the first episode.)

More About This Show

One of my favorite things about the format of this show is having repeat co-hosts. Natalie graciously joined us for episode 12, which you can listen to here.

Don't be swayed by Natalie's "easy on the eyes" presence, she's a badass business woman who has refined her skill set to a razor sharp edge over the last 4 1/2 years of traveling the world as The Suitcase Entrepreneur.

After a bit of catching up, we talk through the entire anatomy of her current launch, The Freedom Plan which is set to open it's doors on September 15, 2014.  (Click this link to register for the free webinar). We discuss what she's learned from past experiences and launches, what she outsources, when she pulls the trigger and how she makes sure her content is what her audience wants and takes action on.

Natalie understands what it takes to launch a product, especially when you're brand new to the online arena. With her first launch she did everything herself. She had to bootstrap it and she understands as a solopreneur, sometimes that's where you have to start.

But as she's grown her business and her income, she's outsourced more and more of it. She often uses referrals to find top people to get the job done for her; she also uses content that already exists so she's not reinventing the wheel. That doesn't mean she uses anyone else's content, she asks her audience what their most pressing needs are and then she addresses those.

She also creates connections with her audience by asking them to email her about themselves when they sign up for her newsletter. She's gotten to know them in a more personal way by doing so, it's a tactic she highly recommends using to create a lasting relationship with your readers/listeners.

Because it's something I still struggle with, we dive into product launch-related topics:

* What's the best way to drink Adam Carolla's wine/drink, Mangria?

* What are the first steps?

* How to repurpose your existing content.

* Do we do it live, or pre-recorded videos?

* Do we do it ourselves, or outsource some of the heavy lifting?

* What do we give away on the webinar?

* What comes first, the pre-recorded videos, or the live webinar training?

* Am I going to New Zealand in December?

 

Natalie also shares her strategy for coming up with ideas. We both agree people are creatively stimulated in different ways, but she gets the most results from unplugging for a few days and being offline. She reads and swims and relaxes on the beach; her brain is overflowing with ideas soon after!

While you may need a different type of stimulus to get your creative juices flowing, once you do have an idea it's time to get to work. Get feedback from your audience before creating your product; if you don't have an audience,