Gaetano DiNardi, Head of Growth & Demand Gen at Nextiva, joined Chris in the new podcast studio to talk about the State of Demand Gen in 2021. They covered whether B2B demand gen has gotten easier or harder to execute since last year, demand creation vs. demand capturing, why there's a lot more waste now in B2B and what companies can do about it, marketing ops and of course...SEO. Check out the full episode to find out which 4 key places Chris and Gaetano recommend marketers focus for the remainder of 2021.