Today, I'm joined by Sarah Larson Levey, founder & CEO of Y7 Studio, a chain of hot yoga studios known for high-intensity classes set to music.

Starting as a pop-up studio in the Williamsburg neighborhood of NYC, Y7 Studio quickly rose to fame for its unconventional, modern approach to yoga. After prolonged COVID challenges, Y7 is pushing forward with a new digital platform and plans to open more brick-and-mortar locations in 2023.

In this episode, we discuss the yoga brand's prioritization of good music, forthcoming expansion strategy, and how its partnership with Universal Music Group impacts its digital fitness offering.

In this episode, you'll learn:

• What differentiates Y7 from traditional yoga studios
• How COVID impacted their studios in NYC and LA
• Y7's approach to improve the digital at-home yoga experience

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Chapters:

(00:00) Introduction

(02:11) Sarah's background and starting Y7 Studio

(10:58) Y7 Studio's journey

(14:33) Y7 Studio's expansion and growth

(16:56) Marketing strategy and celeb clients

(21:04) Building a lifestyle brand

(24:47) Y7 Studio's future roadmap and digital offering

(35:53) Future physical expansion

(39:54) Conclusion