Kevin Ward — real estate coach, author of The Book of Yes, and founder of YesMasters — joins us the Vulcan7 Podcast to share the exact prospecting strategies that still work in 2026, even in a tough market.Kevin started real estate in 1998 with no money, no sphere of influence, and no marketing budget — just a phone and a list of FSBOs and expired listings. In this episode, he breaks down exactly how he built his career from scratch and what agents need to do TODAY to generate consistent listings.In this episode you'll learn:➡️ Why FSBOs and expired listings are still the lowest-hanging fruit in real estate➡️ The exact text message script Kevin uses to open expired listing conversations➡️ How to internalize scripts so you never sound "scripted"➡️ The 10-Day Selling System that gets listings sold fast — often above asking➡️ The MMA (Mixed Method Approach) to lead generation➡️ Why being FIRST to call always wins➡️ Kevin's 3 non-negotiables for crushing it in 2026