2026 Future List Honoree Feranmi Muraina joins Karen Lynch to explore what it really means to lead AI transformation inside a global brand. With a background in engineering and brand management, Feranmi brings a scientific mindset to insights, demanding evidence, challenging assumptions, and teaching teams how to work with AI rather than blindly accepting its outputs.

From building AI protocols and cultivating curiosity across organizations to understanding digital communities and amplifying fringe voices, Feranmi shares practical strategies for embedding AI responsibly and effectively. He also discusses the future of foresight, scenario planning, and how AI can surface early signals that shape tomorrow’s markets.

This episode is essential listening for insights leaders navigating AI adoption while staying people-centered and future-focused.

Key Discussion Points:

1. What it means to be a 2026 Future List Honoree and why client-side representation matters
2. Transitioning from engineering and brand management into insights leadership
3. How to create AI standards and protocols inside organizations
4. Teaching teams to be naturally curious and challenge AI outputs
5. Community-first brand positioning and decoding digital cultural signals
6. AI’s role in foresight, early signal detection, and scenario planning

Resources & Links:

1. Register for IIEX Europe (where Feranmi will be on stage)

You can reach out to Feranmi Muraina on LinkedIn.

Many thanks to Feranmi Muraina for being our guest. Thanks also to our production team and our editor at Big Bad Audio.