Embedded research teams—where UXRs are dedicated to a single product area—are popular. The proximity to design, product, and engineering stakeholders increases subject-matter expertise and user insight integration. But how can those working in this structure balance deep diving product-specific work with longer-term strategic opportunities?

Hannah Ghidey, Senior Research Manager at Etsy has successfully navigated this balance, finding big, strategy-setting questions while maintaining product-specific influence and know-how. It’s a great conversation for anyone working as a UXR on a product team or searching for a scaleable way to build a responsive team that’s also strategically-oriented.

Highlights

• 03:09 Strategic Research in Business Innovation
• 07:30 Effective Collaborative Research Planning
• 11:03 Harnessing Team Insights for Innovation
• 15:01 Building Trust in Research Collaboration
• 20:15 Sustaining Research Relevance
• 29:53 Integrating Research into Business Strategy

About Hannah
Hannah Ghidey is a UX leader, currently at Etsy. She is a creative, strategist, and researcher, helping teams shape experiences at the intersection of user needs, business goals, and data.

Resources

• Ultimate Guide to Research Strategy
• Research x Product Collaboration Report
• Build a UX Research Team From Scratch