Sign up to save your podcasts
Or
Share 165: Sales & Marketing Tactics that Died in 2016
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
165: Sales & Marketing Tactics that Died in 2016
In this episode, Steli and Hiten discuss the truth behind the sales and marketing tactics that have supposedly “died” in 2016. Steli and Hiten will provide a more balanced approach to understanding how to interpret the surge of advice that comes at the end of the year regarding sales strategies. Listen to see if these dying tactics and strategies are, in fact, labelled redundant for the coming year or if you are falling victim to yet another clickbait.
Time Stamped Show Notes:
00:37 – Steli and Hiten open today’s show
00:50 – There is a surge of content that discusses what tactics are dead and won’t work in the new year
02:12 – “Too much rushing into judging things being amazing in the future”
02:22 – Hiten shares his experience at a SaaS conference
02:50 – A speaker at the conference said, “Content marketing is dead”
03:24 – Hiten disagreed with the speaker
04:21 – Things are evolving and changing
05:00 – The benefit of content marketing is that you build your brand on your terms
05:42 – Content marketing helps you build an audience
05:51 – People may even say social media is dead this year which is ridiculous
06:02 – If social media sites are dead, Whale, a new social media app will be dead on arrival
06:52 – A tactic or a strategy can’t be dead
07:10 – Saying something is dead is a catchy headline
07:45 – Google “cold calling is dead” and you’ll find out that every year “it died”
09:01 – Thousands of articles are writing that cold calling is dead
09:56 – Headlines are used as clickbait
10:51 – Everything depends on who you are, how you do it, and who you’re doing it for
11:45 – More experienced people won’t believe these headlines
12:06 – For people looking for guidance, these articles might decrease chances of success
13:16 – A lot of people come to their own conclusions
14:44 – This year’s content marketing was more successful than last year’s
15:47 – Hiten advises to find an alternative viewpoint
17:10 – If marketing options are more numerous than ever, why would you stop experimenting if the option matches your audience?
18:11 – In the beginning, content marketing is one of the easiest tools you have
18:42 – Most writing is NOT balanced but shares the opinion of the writer
18:56 – Find those alternative views
20:08 – Have a framework that asks, “What do our customers care about?”
20:32 – Your tactics might change over time but the framework stays the same
3 Key Points:
Things constantly evolve and change, but nothing really “dies”.
Click bait headlines can often mislead people looking for help; therefore, consider a variety of alternative views.
If a marketing strategy is working for you and your audience, do NOT be discouraged by what people say is or is not effective.
The post 165: Sales & Marketing Tactics that Died in 2016 appeared first on The Startup Chat with Steli & Hiten.
View all episodes
By Steli Efti & Hiten Shah: Serial Entrepreneurs, Sales & Marketing Experts, Startup Investors & Advisors, CEOs running multi million dollar SaaS Startups
4.8
201201 ratings
In this episode, Steli and Hiten discuss the truth behind the sales and marketing tactics that have supposedly “died” in 2016. Steli and Hiten will provide a more balanced approach to understanding how to interpret the surge of advice that comes at the end of the year regarding sales strategies. Listen to see if these dying tactics and strategies are, in fact, labelled redundant for the coming year or if you are falling victim to yet another clickbait.
Time Stamped Show Notes:
00:37 – Steli and Hiten open today’s show
00:50 – There is a surge of content that discusses what tactics are dead and won’t work in the new year
02:12 – “Too much rushing into judging things being amazing in the future”
02:22 – Hiten shares his experience at a SaaS conference
02:50 – A speaker at the conference said, “Content marketing is dead”
03:24 – Hiten disagreed with the speaker
04:21 – Things are evolving and changing
05:00 – The benefit of content marketing is that you build your brand on your terms
05:42 – Content marketing helps you build an audience
05:51 – People may even say social media is dead this year which is ridiculous
06:02 – If social media sites are dead, Whale, a new social media app will be dead on arrival
06:52 – A tactic or a strategy can’t be dead
07:10 – Saying something is dead is a catchy headline
07:45 – Google “cold calling is dead” and you’ll find out that every year “it died”
09:01 – Thousands of articles are writing that cold calling is dead
09:56 – Headlines are used as clickbait
10:51 – Everything depends on who you are, how you do it, and who you’re doing it for
11:45 – More experienced people won’t believe these headlines
12:06 – For people looking for guidance, these articles might decrease chances of success
13:16 – A lot of people come to their own conclusions
14:44 – This year’s content marketing was more successful than last year’s
15:47 – Hiten advises to find an alternative viewpoint
17:10 – If marketing options are more numerous than ever, why would you stop experimenting if the option matches your audience?
18:11 – In the beginning, content marketing is one of the easiest tools you have
18:42 – Most writing is NOT balanced but shares the opinion of the writer
18:56 – Find those alternative views
20:08 – Have a framework that asks, “What do our customers care about?”
20:32 – Your tactics might change over time but the framework stays the same
3 Key Points:
Things constantly evolve and change, but nothing really “dies”.
Click bait headlines can often mislead people looking for help; therefore, consider a variety of alternative views.
If a marketing strategy is working for you and your audience, do NOT be discouraged by what people say is or is not effective.
The post 165: Sales & Marketing Tactics that Died in 2016 appeared first on The Startup Chat with Steli & Hiten.
More shows like The Startup Chat with Steli and Hiten
View all
This Week in Startups
1,299 Listeners
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
546 Listeners
The Official SaaStr Podcast: SaaS | Founders | Investors
179 Listeners
SaaS Interviews with CEOs, Startups, Founders
639 Listeners
The a16z Show
1,102 Listeners
The Digital Marketing Podcast
114 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,270 Listeners
Sales Influence Podcast
321 Listeners
Founders
2,211 Listeners
Noah Kagan Presents
902 Listeners
Y Combinator Startup Podcast
235 Listeners
The Game with Alex Hormozi
4,464 Listeners
The GTMnow Podcast
152 Listeners
My First Million
2,663 Listeners
The Startup Ideas Podcast
212 Listeners