In this episode of the Startup CPG Podcast, Daniel Scharff interviews Aaron Nosbisch, the founder and CEO of BRĒZ, a rapidly growing cannabis beverage company using hemp-derived THC. Aaron shares his journey through the cannabis and e-commerce landscapes, offering a deep dive into BRĒZ’s innovative approach to cannabis-infused and functional beverages.

Discover the unique elements of BRĒZ’s product line, from their craft cocktail-inspired flavors to the incorporation of functional mushrooms like lion's mane. Aaron discusses the company's e-commerce strategies, the challenges of scaling a beverage company, and how they’ve crafted a distinctive brand and product formulations.

The conversation also delves into the specifics of hemp-derived THC beverages, highlighting how BRĒZ’s nano-emulsified THC results in quicker onset and shorter duration effects, similar to alcohol. Aaron addresses key market challenges, including dosage consistency, regulatory hurdles, and the transition from dispensary-only to mainstream market availability.

Learn about BRĒZ’s psychographic targeting strategy designed to appeal to those seeking enjoyable, non-alcoholic alternatives without the negative effects of traditional alcohol. Aaron also provides insights into their retail expansion plans, regulatory concerns, and the entrepreneurial scene in West Palm Beach. He reflects on the company's growth, marketing tactics, and the balance between his professional and personal life.

Tune in for an enlightening conversation on the future of cannabis beverages and the innovative strategies driving BRĒZ’s success!

Listen in as they share about:

• BRĒZ Overview
• BRĒZ’s Unique Selling Points
• Functional Mushrooms
• Product Taste and Development
• Hemp-Derived THC vs. Traditional THC
• Comparison of Cannabis Beverages and Traditional Cannabis Consumption
• Consistent Dosing in Beverages
• Market and Consumer Behavior
• Competitors and Industry Trends
• Regulatory Environment and Distribution
• Drinking Trends and Health Considerations
• Entrepreneurial Scene in Florida

Episode Links:

 BRĒZ Website
Aaron Nosbisch LinkedIn

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• Episode music by Super Fantastics