Switching the entire direction of your company is scary, but it might be just what you need to give your company a spark. Logan is in the house today with Micah Miller. Micah started in 2003 with a bicycle and a push mower, mowing neighbors' lawns for money until he was able to build a lawn care and maintenance company. At just the beginning of last year, he decided that the 10% profit margin on the maintenance side just wasn't enough. Micah decided to put all of his eggs in one basket, sell his maintenance side, and go all-in on outdoor property enhancement. He knew this switch was going to be a process, and through the power of social media, he knows that his patience has paid off!

In this episode, we talk about…

• Micah's background and his journey to this point
• The differences between property maintenance and property enhancement
• People need to know that this is not an instant gratification process
• Change your clients life by the way they live
• How to properly present yourself on social media
• The more live content you push can be tied to your sales numbers
• Long-term client behavior vs. short-term client behavior
• Common goals need to be at the center of your team
• How much time you should be dedicating towards your content creation

Links to resources:

Easton Outdoors Facebook: https://www.facebook.com/eastonoutdoorsllc/

Easton Outdoors Website: https://www.easton-outdoors.com/

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

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