For this week’s episode of the UFD podcast, I welcomed Colin McIntosh, the founder and CEO of Sheets & Giggles, a sustainable bedding company that's absolutely smashing it. Colin's journey is fascinating - he launched his company after being laid off in 2017, and within just two years was hitting $1 million in monthly sales. 

 

Colin transformed a simple concept - sustainable eucalyptus bed sheets - into a thriving business with a loyal customer base. He shared how his initial crowdfunding campaign was crucial to getting the business off the ground, essentially using customer pre-orders to fund production and validate his product concept.

 

Colin's approach to marketing is refreshingly authentic and customer-focused. He explained how his background as a recruiter gave him valuable insights into leadership and building high-performance teams, which he's leveraged to grow Sheets & Giggles.

 

Colin's side project is an AI-powered resume review and building service. Drawing from his recruiting experience, he's created a tool that provides job seekers with personalised advice at scale. The way he's using AI to extend his expertise to help more people is very impressive.

 

Colin kept coming back to the importance of being customer-centric and genuinely trying to help others. Whether it's creating sustainable products that people love or helping job seekers land their dream positions, his philosophy centres on making a positive impact.

 

We wrapped up with some solid advice on financial strategies for growing businesses and the importance of understanding every aspect of your business before delegating. Colin's approach of learning each business function himself before hiring specialists has clearly served him well.

 

If you're interested in entrepreneurship, sustainable business practices, or how AI can be leveraged in unexpected ways, this episode is packed with insights you won't want to miss.

 

Dive in and enjoy!

 

You can connect with Colin via his socials below: 

https://www.linkedin.com/in/colindmcintosh

https://www.instagram.com/colindmcintosh 

 

UFD RESOURCES: 

👉🏻 DOWNLOAD A COPY OF OUR BOOK SMALL BUSINESS BIG PROFIT FOR FREE: https://ultimate-fd.webflow.io/small-business-big-profit 

👉🏻 HOW FINANCIALLY FIT IS YOUR BUSINESS? Take the Ultimate FD Acid test to find out and have a bespoke report in less than 5 minutes!!! Take the test here: https://josh-dtlqxm7w.scoreapp.com/