In this week's episode I am joined by UFD client Ashley Gray from Grey Electrical Contractors in the West Midlands. Ashley's been doing very well in the electrical contracting world while also building a pretty impressive property portfolio using the BRRR strategy (buy, refurbish, refinance).

We got into the nitty-gritty of how Ashley transformed his business by getting serious about the financials. We all know cash flow is king, but hearing how Ashley shifted from taking any job that came his way to strategically pursuing long-term contracts that provide consistent revenue was eye-opening.

Ashley shared some painful lessons about pricing - something I think a lot of us can relate to! He admitted to underpricing jobs early on because he wasn't properly accounting for all his overheads. Once he built proper financial models and forecasting tools, the game completely changed for him.

Ashley's approach to employee retention is gold - he's created a culture where his team feels valued, and it shows in their loyalty. His journey from scrambling for jobs to building a stable, profitable operation is exactly the kind of real-world business evolution I love exploring on this podcast.

It's time to dive in - I hope you enjoy!

You can connect with Ashley via his social links below:

https://www.instagram.com/newhorizonhomes/

https://www.linkedin.com/in/ashley-gray-73492b285/

UFD RESOURCES:

👉🏻 DOWNLOAD A COPY OF OUR BOOK SMALL BUSINESS BIG PROFIT FOR FREE: https://ultimate-fd.webflow.io/small-business-big-profit

👉🏻 HOW FINANCIALLY FIT IS YOUR BUSINESS? Take the Ultimate FD Acid test to find out and have a bespoke report in less than 5 minutes!!! Take the test here: https://josh-dtlqxm7w.scoreapp.com/