January 30, 2024

168: Engaging Hearts and Inboxes: A Behavioral Science Perspective on Charitable Email Campaigns with Christina Gravert

30 minutes

Today, let us unravel the complexities of charitable email campaigns and donor engagement. Also, let us explore the findings of groundbreaking experiments conducted on warm donor lists, offering a fresh perspective on the delicate balance between reminders, cognitive dissonance, and donor satisfaction!

Our guest, Christina Gravert, an accomplished behavioral economist, is an Associate Professor at the University of Copenhagen's Department of Economics. Specializing in environmental sustainability, health, and charitable giving, she investigates the intricacies of human decision-making to promote societal welfare. With tenure and affiliations with the Center for Economic Behavior and Inequality (CEBI), Christina also directs the Copenhagen Experimental Laboratory. Her impactful research, rooted in evidence-based decision-making, contributes to understanding how individuals can be nudged toward socially responsible choices. As a CESifo Research Network Affiliate and advisory board member of the Society for the Advancement of Behavioral Economics, Christina's work extends beyond academia, actively addressing pressing societal challenges. Also, she co-founded Impactually, a consultancy specializing in behavioral science.

In this episode, you will be able to:

Analyze the impact of timing, content variation, and affirming language on donor behavior.

Evaluate the nuances involved in crafting effective communication strategies for charitable campaigns.

Assess the potential benefits of additional reminders for engaged but hesitant donors.

Explore the psychology of donor decision-making and consider personalized approaches to enhance the donor experience.

Examine how strategic timing can alleviate potential barriers to donor engagement.

Identify practical takeaways for optimizing email strategies in the context of donor engagement for nonprofits, charities, and fundraisers.

Get all the resources from today’s episode here.

Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory.

Connect with me: Instagram: https://www.instagram.com/whatthefundraising_

Facebook: https://www.facebook.com/whatthefundraising

YouTube: https://www.youtube.com/@malloryerickson7946

LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/

Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

...more