Why That Worked  – Presented by StoryBrand.ai

#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions


Listen Later

Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that’s crystal clear and easy to remember. If your ad gets ignored, it doesn’t matter how gorgeous it is.

 

In this week’s episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You’ll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.

 

--

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

...more
View all episodesView all episodes
Download on the App Store

Why That Worked  – Presented by StoryBrand.aiBy StoryBrand.ai

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

1,908 ratings


More shows like Why That Worked – Presented by StoryBrand.ai

View all
Andy Stanley Leadership Podcast by Andy Stanley

Andy Stanley Leadership Podcast

2,268 Listeners

The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,435 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,446 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,838 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,588 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

354 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,069 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,325 Listeners

The Double Win by Michael Hyatt & Megan Hyatt-Miller

The Double Win

1,429 Listeners

My First Million by Hubspot Media

My First Million

2,611 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,571 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

287 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

862 Listeners

BigDeal by Codie Sanchez

BigDeal

715 Listeners