School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

How does your school's newsletter compare to the benchmarks of the industry, and do they really make a difference to what you are trying to do? Recently, imageseven's Digital Marketing Specialist, Harrison Shearn undertook a comprehensive project to analyse the performance of over a quarter of a million school email newsletters. For the first time in Australia, Harrison's findings have revealed some benchmarks for school email newsletters, which we discuss in depth to learn all there is to know.

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