Charlotte Babington, Director of Demand Gen at Refine Labs, hosted this episode of Back to Basics on the topic of Content. They covered the role of content in creating demand, how to measure its success, and distribution means and channels.

Charlotte Babington, Director of Demand Gen at Refine Labs, hosted this episode of Back to Basics on the topic of Content. They covered the role of content in creating demand, how to measure its success, and distribution means and channels.

Charlotte Babington, Director of Demand Gen at Refine Labs, hosted this episode of Back to Basics on the topic of Content. They covered the role of content in creating demand, how to measure its success, and distribution means and channels.&nbsp;

170 - The Role of Content in Creating Demand | Back to Basics with Charlotte Babington

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

Business

Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

Share 170 - The Role of Content in Creating Demand | Back to Basics with Charlotte Babington

Sign up to save your podcasts

170 - The Role of Content in Creating Demand | Back to Basics with Charlotte Babington

170 - The Role of Content in Creating Demand | Back to Basics with Charlotte Babington

More shows like GTM Live

a16z Podcast

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Knowledge Project with Shane Parrish

The Official SaaStr Podcast: SaaS | Founders | Investors

Invest Like the Best with Patrick O'Shaughnessy

Masters of Scale

My First Million

Grit

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Stacking Growth | The B2B Marketing Podcast

Marketing Against The Grain

Lenny's Podcast: Product | Growth | Career

How I Write

Never Enough

How I AI