Chris Walker and Megan Bowen hosted Demand Gen Live last night and covered the following agenda: 1 - The 5 Reasons Why B2B Advertising Fails, 2 - Building Your Paid Social Content Mix, and 3 - Why B2B Companies Need to Create Content In-House. They also answered questions live in regards to testing creative, how to decide if you have product market fit, growth marketers vs. product marketers, and influencer marketing. Chris shared that the way to win in the market right now is a combination of marketing and customer success. He also emphasized that impactful creative is a missing piece in most B2B companies. 

Register for next Thursday’s live event with Dave Gerhardt here.