Today’s guest/cohost hails from Boston, and has been obsessed with fashion most of her life. After years of toiling away in the corporate world, she decided in 2012 to start her own Fashion blog.  Now one of the top Fashion Blogs on the internet, alliewears.com documents her style from the beach to the boardroom.  She’s now a personal stylist, a fashion blogger, and most recently, a model for Maggie, inc, one of the top modeling and talent agencies. Her passion has truly become her solopreneurial venture.  Ms. Allie Lochiatto!

A fun aspect of being a solopreneur and working from wherever you want is being able to dress down or dress up, as it suits you. No need for ties and suits every day for the gents or stockings and heels for the ladies - unless you choose! On episode 24 with JJ Collier we talked about how to be a fashion forward guy, whether you're still rockin' the cubicle world or working from the beach.

Today we've got the female equivalent joining us to give fashion tips for females and to talk about what it's like to run one of the most successful fashion blogs on the Internet today: fashion blogger and model Ms. Allie Lochiatto of AllieWears.com. Specifically in the 173rd episode of The Solopreneur Hour we talk about basic fashion do's and don'ts for the ladies, how Allie's blog got started and where she plans to go with it and what it's like to be a fashion model...and plenty more!

More About This Show

Today Allie is a top fashion blogger, burgeoning model and fashion consultant. Although she's had an interest in fashion her entire life, she toiled away in the corporate world until 2012 when she started blogging on the topic. And the success and popularity of her blog led to her current modeling and consulting opportunities.

She hails from Boston, home of the Red Sox, Good Will Hunting and, according to GQ magazine, the city with the worst fashion in all of the United States. The child of two artists, Allie has always had an interest in fashion. As a child she dressed to express herself but lost sight of that in high school. In college, Allie found her stride again and recalls wearing pencil skirts and heels to keg parties. Often, she was the best-dressed person at the party.

Graduating with a degree in math (yes really), she had difficulty finding work after college. Not finding any job in her field after a few months, Allie and a friend traveled around the West Coast for six months. Returning to Boston, she soon landed a gig as a business analyst at a consulting firm. She toiled in those trenches until just a few years ago when she began her fashion blog, Allie Wears.

The finer details of the show include:

* What Boston-based movie did she just recently watch?

* Would she ever be a full-time blogger?

* Why and when she's learning to say no.

* The secrets to grooming like a model

* Allie's favorite inspirational quote: what is it?

* Why it's okay to be vulnerable as a blogger.

* And so much more!

Finally following her spirit and her passion of fashion, Allie began her blog as a place to talk about fashion, post pics of her favorite fashion wears and generally express her sentiments about her favorite hobby: fashion. On the blog, Allie takes shots of her own outfits, as well as other people's (with their permission of course). She's learned some of the basics of modeling by doing so; she's learned how to stand, how to angle herself, where to position her feet, etc.

She's also grown a tremendous following in the process. In March of 2014 she had 10,000 unique visitors per month, and as of October 2014 she's up to 50,000. That kind of exposure brought her to the attention of Maggie, Inc., one of Boston's top modeling agencies.