School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In this episode, we are joined by Tom Olverson, a veteran school Head of 27 years who is now a specialist search consultant with RG175 and a mentor to current school leaders. We discuss his book, Leading Through Strategy, How Business Principles Can Help Independent Schools Thrive, which explores his personal journey leading schools across the USA, the lessons he learnt and how to use strategy to find your school identity.

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