If you run a business, you know that branding is more than just creating a logo. When done right, a brand represents your principles, it stimulates loyalty and aspiration in your customers, and adds value in the marketplace. Above all, a brand is a promise. Many of you know that I'm a big proponent of branding done properly, yet this is only the third episode of Marketing Speak that we've ever done on this topic. My guest for this episode Re Perez, a leading branding expert and the founder of BRANDING FOR THE PEOPLE, an agency that helps entrepreneurs and small businesses leverage the power of Fortune 500 branding techniques. In this episode, Re will be a guide on our deep dive into the nuts and bolts of an effective brand strategy, from type faces and signifiers of luxury to integrating your brand into your company culture. You're about to gain an education in how some of the most influential companies in the world use branding to engage and inspire.