When purpose moves front and center, a company can attract better talent and better customers. This is not conjecture. Dov Baron, via his leadership consulting practice, has proven it over and over. Dov, who is also a top podcaster, best-selling author and speaker, gets to purpose by asking the tough questions. No wonder he sees himself as the "father of dragons," helping executive teams find their own distinct purpose, and a collective purpose for the organization. This means digging deep and even exploring one's biggest fears. There's obviously a lot more to it and we spend a lot of time in this episode exploring why "starting with why" is in fact just the beginning of every organization's purpose-seeking journey.

On this week's episode, Dov and Drew are also joined by a live audience of industry-leading CMOs, who weigh-in and help shape the engaging discussion. Listen in for more about the best way to find the why of your why, which questions you really should be asking to get there, and how to get tangible results from shining a light on your company's purpose.