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What’s up, Rock Nation! Today we’re joined by Sabri Suby. He's a serial entrepreneur, Shark Tank investor, and founder of King Kong, the digital agency that’s generated over $7.8 billion in sales for clients.

In this ep, Sabri breaks down the psychology behind brands people obsess over: why scarcity and friction actually make your product more desirable, why the first sale should start a relationship (not end it), and how premium positioning attracts better clients with less stress. We dive into cult-like brand building, the mistakes that keep most businesses broke, and how to craft offers so powerful that customers beg to pay you.

If you want to stop selling like everyone else, learn the blueprint luxury brands use to command premium pricing, and build a brand that customers line up for, this episode is your exact playbook.

Check out Sabri here:

https://www.youtube.com/ ⁨@SabriSubyOfficial⁩ 

https://www.instagram.com/sabrisuby/

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Timestamps:

0:00 - Trailer

1:15 - What Luxury Brands Know About Buyer Psychology

2:18 - Lessons Small Businesses Can Steal from Rolex & Louis Vuitton

5:54 - Designing a Premium Customer Experience

8:39 - Why Showmanship Creates Loyalty

10:37 - Learning from Luxury Hotels & Concierge Services

12:20 - The Difference Between Cheap Clients and Premium Clients

14:36 - Artlist

15:28 - Do Waitlists Still Work in 2025?

17:58 - Sales as Seduction & Playing Hard to Get

19:37 - $2K Gyms and the Power of Environment

22:24 - Information Asymmetry: How Luxury Brands Control the Sale

24:43 - Why Higher Prices Need More Friction

27:54 - Qualifying Buyers and Saying No to Clients

30:59 - Personal Brand Kickstart

31:23 - Why Your First Product Should Be Free

33:20 - Building a Product Suite Around One Problem

34:29 - Scaling Pains: Leadership and Fulfillment at 100+ Employees

37:52 - How to Inject Vision and Energy into Your Team

41:13 - Sell What They Want, Give What They Need

45:14 - Funnels That Actually Work in 2025

49:00 - The Future of VSLs in an AI World

51:18 - Sabri’s Content Flywheel Strategy

53:56 - Paid Ads Metrics That Matter

55:56 - Building a Customer Journey that Converts

58:46 - Why Most Agencies Stay Small

1:02:32 - The Moral Obligation to Sell if You’re the Best

1:06:28 - Copywriting: It’s Not How You Say It, It’s What You Say

1:08:19 - Why Scarcity and Friction Increase Desire

1:11:20 - Selling the Dream vs. Selling the Work

1:16:46 - How to Make Customers Beg to Buy

1:20:56 - Shark Tank

1:26:02 - The Economics of High-Ticket Offers

1:29:40 - Sabri on Organic Content vs. Ads

1:35:25 - Why Status Is the Ultimate Currency

1:40:59 - Consulting for 505

1:47:49 - Advice to Your 18-Year-Old Self

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