Most race fans have no idea how much behind-the-scenes effort goes into making their favorite track run smoothly—and profitably. Kolten Gouse, Promoter of the Year in the Northeast, reveals how he's transforming BAPS Motor Speedway with innovative ideas that challenge industry norms. From a $5 race that hasn't been seen in 50 years to a money-back guarantee if features aren’t finished on time, Kolten's out-of-the-box strategies are reshaping what it means to promote racing today.