Summary How do you know if you're meeting your business goals? What do you do when you're facing a tough decision? A mission statement isn't just something to attract clients, it's mostly used as a guardrail during decision making and for making sure all of your staff are on the same page (if you have them). A mission statement helps give your work purpose and remind us that we are working towards something larger. It also gives us a standard to hold ourselves against and to continually strive towards.

Topics on this episode:

• What is a mission statement?
• How do you use it?
• Pitfalls to avoid
• What about an elevator pitch?
• Ask a Pet Biz Coach

Main takeaway: Your mission statement gives you purpose AND power to make the best decisions for your business.

Full show notes and transcript

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