In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Sean Goldsmith, co-founder of The Zero Proof, the largest online direct-to-consumer retailer of adult non-alcoholic beverages. Sean shares insights into the booming non-alcoholic beverage market, exploring trends like Dry January, the rise of wellness-driven consumer habits, and the intersection of non-alcoholic options with broader societal shifts such as Ozempic's impact on cravings.

They discuss the key demographics driving growth in the space, the unique appeal of non-alcoholic beers, wines, and spirits, and the occasions that make these drinks a special choice. Sean also dives into The Zero Proof’s journey, from its humble beginnings as a blog to becoming a dominant platform in the industry, and how the company collaborates with brands to bring exceptional products to consumers.

Tune in to hear Sean’s bold predictions for the future of non-alcoholic beverages, practical advice for brands looking to partner with The Zero Proof, and his personal vision for making non-alcoholic options a staple in every consumer’s life!

STARTUPCPG15 for 15% off at thezeroproof.com

Listen in as they share about:

• The Zero Proof Business Model
• Working with Zero Proof
• Dry January and Market Trends
• Consumer Behavior
• Business Trends and Growth
• Cultural Observations
• Consumer Motivations
• Event Participation and Industry Presence
• Future Predictions

Episode Links:

Website: https://thezeroproof.com/
LinkedIn: https://www.linkedin.com/in/sean-goldsmith-480b184/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics