Culture is everything when it comes to owning a business. The same way a great culture can bring great success, a broken culture can lead to burnout and failure. Logan and Alex are diving into the subcultures that are within the culture of your contracting business. Company culture can be felt by both the employees and clients, so make sure that it's a good one because a bad one can sink your business!

In this episode, we talk about…

• The culture of your business can be defined by the overall vibe
• Employees vs. Owner when determining an optimal company culture
• Business leaders have an opportunity to express their message in an effective manner
• What works for one company doesn't necessarily work for another
• Your marketing will be the first domino to fall if you have a broken culture
• You should be able to explain where you are in the process at any point
• No reasonable person likes rejection, so set yourself up for success
• Premier Ponds does this to create an incredible company culture
• Unless you focus on a culture of marketing and sales, your business will never grow
• Stay in the mode of always hiring so you are ready when that right person walks in the door
• Competition in the office will only raise the tide for all boats

Links to resources:

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