Triana Mills, Creative Director at Refine Labs, joined us for another Back to Basics episode, this time on the topic of The Power of Creative in B2B Marketing. Triana and Chris answered questions about the advantages of using good creative in B2B and how marketers can better work with their creative team to drive more expansive tests and engaging creative.

Triana Mills, Creative Director at Refine Labs, joined us for another Back to Basics episode, this time on the topic of The Power of Creative in B2B Marketing. Triana and Chris answered questions about the advantages of using good creative in B2B and how marketers can better work with their creative team to drive more expansive tests and engaging creative.

Triana Mills, Creative Director at Refine Labs, joined us for another Back to Basics episode, this time on the topic of The Power of Creative in B2B Marketing. Triana and Chris answered questions about the advantages of using good creative in B2B and how marketers can better work with their creative team to drive more expansive tests and engaging creative.&nbsp;

179 - The Power of Strong Creative in B2B Marketing | Back to Basics with Triana Mills

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

Business

Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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179 - The Power of Strong Creative in B2B Marketing | Back to Basics with Triana Mills

179 - The Power of Strong Creative in B2B Marketing | Back to Basics with Triana Mills

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