Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action – buy an app copy, subscribe to it, register for a service or make an in-app purchase. And to be really accurate, it doesn’t stop there – app developers and brands need their app users to stay loyal and continue to use the app and generate revenue over time. In this episode we decided to take a holistic view on what is app marketing and its components and dissect the Full Funnel Marketing concept. To do that we invited George Sharpe, ex-Apple’s Senior Marketing Manager for Apple Music & App Store, founder of Favoured, a marketing, content