School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In this special interview episode, we are joined by Dan Oshinsky, owner of Inbox Collective, an email consultancy that helps brands grow audiences, build relationships and gets results through email. We discuss the future of email marketing and the differences and similarities between brand email marketing and school email marketing. Dan shares how to make your marketing emails feel more personal to establish a connection with your target. Finally, we discuss which metrics are the best for you and how to interpret those metrics.

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