Send us a text

Thank you to Timeline for sponsoring this podcast. Powered by Mitopure®, Timeline’s clinically proven Urolithin A gummies are designed to boost energy and support healthy aging at the cellular level. Use code HOTFLASH at timeline.com for 20% off your first order.

In this episode of the Hotflash inc podcast, host and founder Ann Marie McQueen speaks with award-winning journalist, broadcaster and women’s health advocate Fiona Clark. Together they unpack how media, medicine and marketing collided to create confusion and polarization in menopause care – and what needs to change.

Fiona, co-founder of the Menopause Research and Education Fund, shares why she wrote Meno Wars, the impact of social media “medical influencers,” how evidence gets cherry-picked and misused, and why better data, plain-language summaries and shared decision-making are vital for women’s health. They also discuss vaginal health – including her own issues – testosterone, GLP-1s, trauma, diet culture and the urgent need for more menopause research funding.

Highlights

• How the menopause movement went off the rails,
• The rise of medical influencers and how misinformation spreads online
• What hormone therapy can and can’t do
• The overlooked importance of vaginal health and simple, effective treatments
• How marketing shapes narratives
• Why anger is valid, and how women can demand better data, research, and care

About Fiona Clark

Fiona Clark is an award-winning journalist, broadcaster and women’s health advocate. She is the author of Meno Wars: Why Menopause’s Moment Has Gone Horribly Wrong, which examines how media, medicine and marketing have shaped today’s menopause narrative. Fiona is also co-founder of the Menopause Research and Education Fund, dedicated to improving scientific research, education and equity in women’s health.

Meno Wars: wherever books are sold
IG: @fiona_clark_writes

Join the Hotflash inc perimenoposse:

Web: hotflashinc.com
Newsletter: Hotflash inc. on Substack
TikTok: @hotflashinc
Instagram: @hotflashinc
X: @hotflashinc

Episode website: Hotflashinc

Listen on: Apple Podcasts | Spotify | Google Podcasts | YouTube | Substack

See hotflashinc.com/privacy-policy for privacy information