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Don't miss The Perimenopause Game Plan. Six weeks to sorted – mind body and soul – so you can be the journalist, scientist and CEO of your own health. It's everything I've learned in my work researching this transition. We start November 8. 

In this episode of the Hotflash inc podcast, host and founder Ann Marie McQueen speaks with award-winning journalist, broadcaster and women’s health advocate Fiona Clark. Together they unpack how media, medicine and marketing collided to create confusion and polarization in menopause care – and what needs to change.

Fiona, co-founder of the Menopause Research and Education Fund, shares why she wrote Meno Wars, the impact of social media “medical influencers,” how evidence gets cherry-picked and misused, and why better data, plain-language summaries and shared decision-making are vital for women’s health. They also discuss vaginal health – including her own issues – testosterone, GLP-1s, trauma, diet culture and the urgent need for more menopause research funding.

Highlights

• How the menopause movement went off the rails,
• The rise of medical influencers and how misinformation spreads online
• What hormone therapy can and can’t do
• The overlooked importance of vaginal health and simple, effective treatments
• How marketing shapes narratives
• Why anger is valid, and how women can demand better data, research, and care

About Fiona Clark

Fiona Clark is an award-winning journalist, broadcaster and women’s health advocate. She is the author of Meno Wars: Why Menopause’s Moment Has Gone Horribly Wrong, which examines how media, medicine and marketing have shaped today’s menopause narrative. Fiona is also co-founder of the Menopause Research and Education Fund, dedicated to improving scientific research, education and equity in women’s health.

Meno Wars: wherever books are sold
IG: @fiona_c

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