Google isn't just one search engine. Google also operates a number of specialty search engines, one for news: Google News, one for images: Google Images, two for video: Google Video and YouTube, and many more. In this episode, we're going to focus on optimizing two of these specialty engines, Google News and YouTube. One of your secret weapons for Google News optimization is press releases. If you think press releases aren't news, I agree with you, yet for our guest, Greg Jarboe, he's made plenty of money for his clients through the use of optimized press releases distributed via wire services such as Business Wire. Greg is President and Cofounder of SEO-PR, an award-winning content marketing agency and he's the author of YouTube and Video Marketing. He's also contributed to four other books including the YouTube Optimization section of my book, The Art of SEO. If you're interested in boosting your visibility in Google News or on YouTube, there are plenty of practical advice to sink your teeth into.