No one wants to wait around for a website to load. If you want customers to buy from you online, you need to give them what they want quickly. Google understands this better than anyone. That's why they created AMP or Accelerated Mobile Pages. AMP is a technology that allows Google to serve up from its cache a trimmed down version of your mobile pages, thus massively reducing load times. Not surprisingly, using AMP can increase conversions and reduce bounce rates. In this episode, you're going to get the low down on AMP from Google's very own Developer Advocate, Ben Morrs. Ben and I will be deep diving into the technical aspects of AMP with plenty of insider tips on how to get the most out of it for your website. Ben will also be making his case for why nearly every website should implement AMP. He'll be revealing the best way to get it up and running on WordPress. If you get any traffic at all via mobile, this episode is going to provide immense value. This is a rare opportunity to hear some best practices from someone with inside knowledge of how Google operates.