Valerie Schirmer is the owner of Lexington-area Three Toads Flower Farm and the current President of the Association of Specialty Cut Flower Growers. In this fun chat with Lisa, Val shares that her business has become roughly 70% selling amaryllis and paperwhites, and all within a 6-week period in fall and winter. Seeing the tremendous growth in demand for these items over the course of the last few years, Val has begun to focus more and more on her “shoulder season” offering as her business continues to evolve.

Mentions

Val’s On-Demand Online Workshop: Forcing Glorious Blooms for the Holidays and Beyond

Three Toads Farm Online Shop (for ordering bulbs & dish gardens)

Association of Specialty Cut Flower Growers

Connect with Val Schirmer and Three Toads Farm: Val’s Instagram, Three Toads Farm Instagram, Val’s Facebook, Three Toads Farm Facebook, Three Toads Farm Website

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!