In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Caitlin Bricker, Editor of Startup CPG, Lauryn Bodden, Founder of S'NOODS, and Leanne Viola, Founder of Whims Delights to break down Expo West 2025—the industry’s biggest event of the year.

They dive into key takeaways, touch on the hot debate: Did Expo West lack innovation? Hear firsthand insights on how emerging brands are making waves, the power of small booths over flashy displays, and how founders are navigating today’s tough funding environment with creative business models.

Lauryn and Leanne also share their real Expo West experiences, including major retailer meetings, unexpected media coverage, and the behind-the-scenes hustle that made the event unforgettable. If you’ve ever wondered what it takes to stand out at Expo West and make the most of your investment, this episode is packed with valuable insights.

Tune in to hear how Startup CPG is shaping the future of emerging brands and why Expo West is still the ultimate stage for breakthrough innovation.

Listen in as they share about:

•  Expo West 2025 Experience & First Impressions
• Startup Booth Strategy & Costs
• Trends & Innovations at the Expo
• Business Challenges & Opportunities
• Brands' Experiences & Learnings  
  - S'NOODS (Lauryn Bodden)

- Whims (Leanne Viola)

• Key Takeaways for Future Exhibitors

Episode Links:

LinkedIn: https://www.linkedin.com/in/caitlinbricker/ 

Website: https://www.whimsdelights.com
LinkedIn: https://www.linkedin.com/in/leannev/

Website: https://www.eatsnoods.com/
LinkedIn: https://www.linkedin.com/in/laurynbodden/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics