Grow The Show

187 | How to Make True Passive Income as a Podcaster with Courses, with Jacques Hopkins


Listen Later

Want to start to see your podcast grow in under 90 days? Learn More about the Grow The Show Accelerator.

--

It seems like everyone has a course these days, but not many people are doing them right. Jacques Hopkins, aka The Online Course Guy, knows that true success isn’t just about making sales—it’s about creating courses that deliver real results. In this episode, Jacques shares how he’s built a passive income stream from courses by prioritizing feedback, continuous course iteration, and adapting his marketing techniques. You’ll learn three strategies to sell your courses without a large audience, how to create online courses that convert listeners, and more. Tune in for invaluable insights on course creation and monetization!


Topics Discussed

  • Characteristics of a good course
  • Feedback as the key to long-term success
  • Deciding when it’s time for a course update
  • Developing effective content and bonuses
  • How to find out why people aren’t buying your course
  • Refining the marketing process to increase sales
  • The pros and cons of memberships
  • Should you give away your content for free?
  • How to ethically create urgency in your marketing funnel
  • Leveraging podcasting as a marketing platform

  • MORE FROM JACQUES HOPKINS:

    Listen to Jacques’s podcast, The Online Course Show!

    Get access to Jacques’s free training on building an online course business!

    https://oc.show/workshop


    ----


    MORE FROM KEVIN:

    Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

    Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

    Connect with Kevin on Twitter, Instagram, or LinkedIn

    Subscribe to Grow The Show on Youtube


    LINKS TO OUR PARTNERS:

    Learn More about working with Podcast Boutique

    Grab Kevin's Recommended Mic on Amazon

    Build a Podcast Website in 7 Minutes on Podpage

    ...more
    View all episodesView all episodes
    Download on the App Store

    Grow The ShowBy Kev Michael

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    329 ratings


    More shows like Grow The Show

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,449 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,574 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,621 Listeners

    The StoryBrand Podcast by StoryBrand.com

    The StoryBrand Podcast

    1,931 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,063 Listeners

    Woman of Influence by Julie Solomon

    Woman of Influence

    1,440 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,380 Listeners

    The Russell Brunson Show by Russell Brunson | YAP Media

    The Russell Brunson Show

    966 Listeners

    Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

    Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

    1,239 Listeners

    Powerhouse Women by Lindsey Schwartz

    Powerhouse Women

    843 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,598 Listeners

    The Think Media Podcast by Think Media

    The Think Media Podcast

    795 Listeners

    Creator Science by Jay Clouse

    Creator Science

    464 Listeners

    Marketing Made Simple by StoryBrand.com

    Marketing Made Simple

    292 Listeners

    Next Level Pros by Chris Lee

    Next Level Pros

    177 Listeners