A Blog To Watch Weekly

188: Patek Under Fire, Greubel in the Mirror, and Hublot Squares Off


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This week on aBlogtoWatch Weekly, Ariel, David, and Ripley take the reins while Rick is away (Vacation? Sick? Secretly testing a smartwatch/tractor collab prototype?) And the conversation spins faster than a tourbillon on espresso. They roast Patek’s new Cubitus (“Nautilus that went wrong?”), debate whether a $220K Greubel Forsey in steel is worth it for the mirror-polished backplate that mostly reflects your arm hair, and spar over whether watchmakers should run brands or leave it to the marketers. The trio dives into Geneva Watch Days tales of photographing grail pieces in suffocating, windowless hotboxes and gets lost in the Behrens x Vianney Halter KWH collab that somehow channels both energy meters and Nokia’s “Snake” game. Toss in critiques of Hublot’s dial-free Square Bang and admiration for Berneron’s steel-armored platinum annual calendar, and you’ve got an episode full of horological heresy, genuine insights, and more oxygen-deprived giggles than a Swiss trade show should allow.

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