Some of the biggest influencers and internet celebrities of the 21st century rose to fame via YouTube. While you may think that they happened to get lucky by being in the right place at the right time, there's actually a lot of work that goes into a successful YouTube channel. YouTube has a tremendous audience--it's the second largest search engine after Google--but you need to be smart about how you create, optimize, and format your content if you want to go viral. One man who lives and breathes YouTube is Derral Eves. Derral is the founder and CEO of Creatus and VidSummit, and one of the first people to be a YouTube-certified expert in audience growth. He's also an top-tier video marketer, and has produced several viral video campaigns himself, including Squatty Potty's pooping unicorn ad, which won a Webby Award. This episode is packed with massive value for anyone who has ever uploaded a video to YouTube. Derral and I will be talking content, algorithms, recommendation engines, and plenty more fun stuff that will ensure you never have a YouTube fail again!