In this episode, Julie Berninger and Sasha Hutchison discuss effective strategies for Etsy sellers to prepare for Black Friday and the holiday season. They cover the importance of creating gift guides, utilizing Etsy promotions, collaborating with other sellers, and engaging audiences through social media. The conversation also touches on adapting listings for seasonal trends and exploring business growth opportunities beyond Etsy. Takeaways:

• Creating gift guides can significantly boost sales during the holiday season.
• Etsy sellers can benefit from participating in promotional sales without feeling pressured.
• Collaborating with other sellers can expand your audience and increase visibility.
• Engaging your audience early about upcoming sales can create excitement and anticipation.
• Rethinking sales strategies beyond just Black Friday can lead to greater success.
• Adapting product listings to seasonal trends can attract more customers.
• Utilizing social media effectively can enhance marketing efforts for Etsy shops.
• Building relationships with other sellers can lead to fruitful collaborations.
• Understanding Etsy's promotional strategies can help sellers make informed decisions.
• Exploring additional revenue streams can help grow an Etsy business beyond the platform.

Chapters: 00:00 Introduction to Black Friday Strategies for Etsy Sellers 06:08 Utilizing Etsy Promotions and Sales 12:04 Engaging Your Audience for Black Friday 17:46 Adapting Listings for Seasonal Trends Resources Mentioned: Etsy Holiday Trend Guide Share & Save Program Awin Signup Other Resources: Watch on YouTube Gold City Ventures Beyond Program