Welcome to another Best of episode! For the 193rd edition of The Solopreneur Hour we’re revisiting my conversation with David Roth of Get Stirred Up. I’m bringing this one back because it is such a powerful hour-long chat about branding. If you’re new to the show just know branding is the thing I stress so strongly to any solopreneur’s business. If you nail your brand, the rest just flows.

David is one of the world’s premier experts on brand and brand positioning, so get your notepads or your Evernote out and get ready for this one! Even if you’ve heard it before, listen in again and see what new info you can apply to where you are today. Enjoy today’s episode of The Solopreneur Hour.

More About This Show

Today’s show focuses on branding and how to position your brand while maintaining its integrity in the marketplace at every level of growth. You know the big names like Nike, Apple, Twitter and the like, and how powerful their brands are. All you have to do is see their logo and you know the company and what it provides.

The same can be true, and should be true, for your company. If you really want to succeed and make a name for your solopreneur enterprise, then you have to brand properly.

To help us along in that process is David Roth. If you don’t know David or his background check out Episode 8 of the show, we fill you in on who he is and what he’s done. A quick recap is David holds a Master’s degree in psychology from Harvard and has worked for several decades in the branding space. He is considered THE authority on branding, and positioning. He’s the big time.

David shares his personal experiences with branding his own companies and then later helping other big name companies brand or rebrand theirs. He is a self-proclaimed innovation activist, a serial entrepreneur and a cereal entrepreneur! He started the company Cereality, a cereal breakfast bar designed to make you feel like you’re a ten year old on a Saturday morning. Their slogan? Eat Cereal.

On This Show You’ll Also Hear:

* Why Trader Joe’s is a stellar example of branding, according to David.

* The REAL purpose of your business cards.

* The myth of job security for everyone, not just solopreneurs.

* PIP: what it stands for and how it relates to Bob Marley, David explains.

* How to know you’ve chosen the right designer for your brand.

* And much, much more…

Cereality was eventually bought out by a franchising company and David owned a few businesses after that. Today he works with the most successful companies in the world to make sure their branding hits the mark and stays on track as they grow and expand their markets. He also helps people take their “ah ha!” ideas, cement them in reality and bring them to life. He calls himself an innovation activist when he’s leading others in that role.

We go into significant detail on the hows and the whys of branding, so we’ll cover a few of those key points right now. To start with, David emphasizes a point I’ve made on this show many times: branding is not about your logo, your logo is only a small piece of the branding puzzle. At its core, branding is about how your company makes a person feel when he or she experiences your product or service.

Your brand serves as an outline for the top and the bottom line of your business, everything you do, everything someone thinks of and associates with your company needs to fall within your brand as you’ve defined it…that’s when you know you’re brand is on point.