The aim of your marketing should be to make your sales process as simple as possible. Instead of Logan, we get to listen to Chris Livingston, the Director of Sales at Contractor Growth Network. This is part 1 of Chris's 8-part series on the direction of sales. Today, Chris wants to talk about chasing a client that has gone into witness protection and how to cut out that chase to take your sales to the next level!

In this episode, we talk about…

• Marketing gets you all the way to the 1-yard-line or a big shot off the tee
• The aim of marketing is to make sales unnecessary
• What to think about in order to make your marketing more effective
• Reasons that people are resistant to talk to salespeople
• 3 things that we bargain on price in western culture
• Why it's important to get to the motives of a prospect
• Recognize your responsibility to those that you call tire kickers
• 2 methods that Chris uses to get rid of the tire kickers

Links to resources:

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