School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In this special interview episode, we are joined by Peter Baron, who served as the Chief Member Relations Officer for the US Enrollment Management Association, directing their marketing and communications, member recruitment and retention, leadership training programs, and research. He introduces us to his new business, MoonshotOS, which is designed to help education leaders to reimagine the independent school business model. We also discuss the findings of a survey Peter conducted on school leaders, including eight business competencies that directly affect school leaders.

You can find the book referenced in the Podcast, Traction by Gino Wickman, here.

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