In this episode of the Uplevel Dairy Podcast, host Peggy Coffeen interviews Greg Bethard, CEO of High Plains Ponderosa Dairy, who shares his unconventional journey into the dairy industry. 

Greg discusses the challenges he faced transitioning from a consultant and CFO to managing and owning a dairy farm in Kansas. 

Despite initial hardships and the unexpected loss of a key partner and friend, John Pagel, he pushed through to establish a successful business and master the role of CEO.

This conversation also delves into Greg's upbringing, career choices, and the importance of hard work, passion, and the infinite business model that emphasizes sustainability in profitability, cow comfort, people, community, and the environment.

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