Dr. Paul Saladino, double board-certified MD, author, and host of the Paul Saladino MD podcast, chats with Dr. Anthony Gustin about the journey and launch of their new brand: Lineage Provisions.

Sparked by their desire to make foods they want to eat and feed their loved ones, they set out to create an animal-based food company with the highest standards for nutrient-density, taste, and transparency.

But as you'll hear in this behind-the-scenes peek, the journey wasn't easy. After two years and 50+ formulas, Dr. Saladino and Dr. Gustin are now proud to offer the best meat snack the world has ever seen.

Tune into this episode to hear:

• How the "Quest for Convenience" ruined our food supply and eating habits

• What some meat producers hide behind grass-fed labels

• Why the "naturally occurring" nitrates and nitrites in celery powder may not be any better for us

• The incredible health benefits of vitamin K2 and where to get it in your diet

• What inspired Dr. Saladino and Dr. Gustin's collaboration

• How they vet farmers, suppliers, etc., to bring their products to market

• The proprietary air drying process they engineered to preserve nutrients

• Why their small batch, 100% regeneratively raised, grass-fed and finished beef & organ meat sticks are unmatched by competitors

• Their ideas for the next product launches (based on your feedback!)

• Q&A session, including why you won't find Lineage Provisions in grocery stores yet, what the beef and organ sticks taste like, whether kids like them, and more!

Resources mentioned in this episode:

• Dr. Paul Saladino and Dr. Anthony Gustin's company: Lineage Provisions

• Dr. Saladino's podcast