The StoryBrand Podcast

#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand


Listen Later

Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you.

 

--

 

If you think more followers or a bigger ad budget will fix your business, think again. Too often, business owners mistake tactics for strategy. They focus on short-term wins—like growing a social media following or driving quick sales—but forget to ask the most important question: “Where are we going?” Without a clear strategy, all the marketing and tactics in the world won’t save you. What if, instead of searching for the next quick fix, you defined where you’re headed and why?

 

In this week’s episode, host James Sweeting talks with bestselling author and marketing guru Seth Godin about his new book This is Strategy. Seth breaks down how business owners can build a strategy that acts like a compass, guiding them even when the business landscape shifts. He reveals the 4 key elements of any successful strategy and how they can transform your business. You’ll also learn how to prioritize long-term thinking, define who you serve, and make tough decisions when it's time to pivot. Listen in and start steering your business with clarity and intention. 

 

Order This is Strategy at geni.us/thisisstrategy.

 

--

 

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

READY TO TURN YOUR EXPERTISE INTO A PROFITABLE COACHING BUSINESS? SCHEDULE A CALL WHERE WE'LL ANSWER ALL YOUR QUESTIONS AND HELP YOU DETERMINE IF THE COACH BUILDER FRAMEWORK IS THE RIGHT FIT FOR YOU: CoachBuilder.com

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

...more
View all episodesView all episodes
Download on the App Store

The StoryBrand PodcastBy StoryBrand.com

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

1,910 ratings


More shows like The StoryBrand Podcast

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,453 Listeners

The EntreLeadership Podcast by Ramsey Network

The EntreLeadership Podcast

4,392 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,819 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,580 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,837 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,253 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

570 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,407 Listeners

The Double Win by Michael Hyatt & Megan Hyatt-Miller

The Double Win

1,434 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

970 Listeners

At The Table with Patrick Lencioni by Patrick Lencioni

At The Table with Patrick Lencioni

1,127 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,599 Listeners

The Working Genius Podcast with Patrick Lencioni by Patrick Lencioni

The Working Genius Podcast with Patrick Lencioni

363 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

293 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners