As in life, businesses have ebbs and flows. The pandemic showed us what we liked and what we didn't like about being in the pet care industry.

To take advantage of those, we have to be introspective and ask ourselves if scaling up or down is right for us. Each of us will have our own reasons, and only you know which is right for you and your goals.

We discuss the difference between scaling up or scaling down, when it's right for you, and ways to implement it in your business. Then, Natasha O'Banion answers, "What is leadership?"

Topics on this episode:

• Scaling up…or down
• How to scale up
• How to scale down
• Which is right for you?
• Ask a Pet Biz Coach

Main takeaway: Scale up to broaden your reach, scale down to focus your efforts.

Full show notes and transcript

Sponsored By:

• Automated CEO Promo Code: PSC20 for 15% off
• Pet Sitters Associates Promo Code: Confessional

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